Wenzhou Sanling: A Strong Market Player Made of Brass

The mascot of Wenzhou Sanling is a cute sunny carton character in a hex hat. Ms. Xia, Sales of Sanling explained, “It represents a strong market player with reliable manner, quick reaction and determined mind.”

This is the corporate image that Wenzhou Sanling is in pursuit of. Since the company was established in 1995, Wenzhou Sanling has kept flexible and rapid development. As one of the leading brass fastener producers in China, Sanling has firmly occupied the brass fastener market, with 90% of products exported to the European and American market and annual sales of 70 million yuan.

If “Quality first, credit utmost” is considered as Sanling’s survival guide, “continuous improvement, innovation” is regarded as Sanling’s magic weapon to guarantee its invincible position.

Continuous Improvement of Brass Products

“In 2006, the price of brass suddenly climbed from 30,000 yuan per ton to 80,000 yuan per ton. Meanwhile, the export tax rebate of brass products dropped by 8% from 13% to 5%. Enterprises who produce brass products suffered increasing pressures and we can see many companies went bankrupt suddenly, but we carried it through.” Having suffered the fluctuation of material price, Sanling has overcome the challenges and begun a new era. Driven by the fact that China fastener industry must shift to top-end products, Sanling keeps improving and now has become an excellent brand.

“Even if we were in the most difficult time, we still kept our high criteria in product quality and customer service.” Sanling well understands that product quality is the essential key to a company’s existence. Since 2002, Sanling has embarked on ISO 9001 quality management system to assure quality control in product line. To perform inspections and tests strictly and comprehensively, Sanling even introduced state-of-art equipment and automatic multi-stage forging streamline, CNC, automatic apparatus, etc., together with a variety of measurement instrument and physical inspection.

Sanling always excels in brass products with their high quality. To occupy ample space in this area, Sanling constantly enriches their product line. In 2005, Sanling introduced dozens of CNC and automatic lathes from Taiwan to develop precision hardware. Nowadays, the company has a full range of products including brass fastener products, brass precision series and special hardware.

A company cannot live long without high quality products and customer supports. Sanling has created many features and established high reputation, which on the one hand helps them to overcome the difficulties; on the other hand brings good opportunities for development. At present, their major customers come from America and Europe and they also supply brass fasteners for several famous fastener groups in these regions regularly.

Time to Take off

Along with Jiaxing became one of the well-known China fastener production bases, Wenzhou Sanling set up a plant in Jiaxing region in 2006. Time to take off for Sanling! Sanling made use of this geographical advantage to enhance their advantages in price and service. Sanling always follows market driven approach to further develop new products; meanwhile, the company also fosters self-managed import and export business. Today, many European wholesalers prefer finding Sanling directly for brass fasteners, so that they can shorten the intermediate channels and enjoy more benefits.

Even though they are a producer, Sanling people can provide the same quality and service concept as trading companies do. As for inquires, they give a reply within one hour; as for any technical problems, they offer detailed and professional solutions; as for any complaints, they answer completely. With good communication and service, Sanling brand is effectively improved and the company enjoys a promising export market.

Currently, Sanling plans to expand their plant and introduce new technologies for internal and external improvement to keep their leadership in brass fasteners.

Translated by Alice
www.chinaFastener.biz
www.chinaFastener.info