2009 is a difficult year for fastener industry. Experienced the ever-changing situations, survived from the severe competition, and confronted with the double strike of financial crisis and antidumping from EU, Shanghai Chunri Metal Product Co., Ltd. has adjusted its business strategy and adopted a series of active methods. Shanghai Chunri tries to develop new markets externally, strengthen internal ability and complete business management system internally to advance the enterprise quality and the market competitive strength.

Seek opportunities, find the key

"It is heard that attack is for a better defense. However, defense is also for a better attack. We will focus on defense this year and strengthen internal ability in order to attack in a right time,” Ma Jianping, General Manager of Shanghai Chunri said. "The economic situation is not optimistic this year. It is not only a challenge for us, but also the turning point of re-integration within China fastener industry. Companies involved in this industry are facing challenges and only the fittest can survive. Therefore, during this time we need to further strengthen our internal ability, like improving the personnel quality and the management level. We always insist on our mission statement 'Pursuing Excellence and Perfect', and provide our clients with high quality products. Furthermore, we create development opportunities for our staff and achieve mutual benefits with partners."

It is perceived that strengthening internal ability is the key to seek opportunities against the risks, and it also determines the future of the company. He who laughs last laughs best.

Integrate the sources, develop new markets

"For me, there is no boundary between domestic sales and export. We do business in suitable markets wherever they are. We do not divide it on purpose,” said Ma. Affected by lots of factors like antidumping from EU, the sales of Shanghai Chunri in 2009 dropped 40% year-on-year. As a result, the company is inclined to avoid the EU market at present and tries to develop markets in domestic, Russia, Africa and Southeast Asia. According to the specific methods, Ma referred to a hidden rule in developing domestic market -- social relationship. Based on the high reputation and complete QC system, Shanghai Chunri has been popular among domestic and overseas clients since it was founded. Thus, Chunri has a lot of social resources. The company will integrate all the resources it has, including technique, capital and human resources. Then the company will use all the available resources to progress a deep exploration. Meanwhile, the company will make use of trade shows and other opportunities actively to meet more industrial people and develop new markets.

Though the sales forecast of 2009 is not optimistic, Ma is still confident of moving forward. Moreover, he estimates that the 4,000 billion investment plan launched by the government would benefit the company in the second half of the year.

Editor's notes: God closed a leafed door for you to open a leaf of window inevitably for you. What you need to do is to find it and catch it. To confront with risks, Shanghai Chunri Metal Product Co., Ltd., improves itself with active attitude and seeks new markets to explore fresh living space instead of just seating and waiting.

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