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Straight to the European Market—International Hardware Fair Cologne Report 2
INTERNATIONAL HARDWARE FAIR COLOGNE is the most influential exhibition in the hardware sector for market participants from all over the world. The exhibition is held every two years and this year sees a totally new logo and name—Internationale Eisenwarenmesse Koln, aiming to make the exhibition more specialized in the hardware sector.
According to the recent pattern of the business transformation, we can see that the global financial powerhouse is moving to Asia. However, the experienced industrial knowhow and technical competence still reside strongly in Europe. It will, therefore, need wise political decision to ensure that Europe can come through the current crises as before.
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